Simple Guide: How to Estimate if a Beach Rental Property Will Make Money
How to Calculate ROI, Cap Rate, and CoC for Short-Term Rental Property on Florida’s Emerald Coast


How to Estimate if a Beach Rental Property Will Make Money
Simple Guide: Thinking about buying a short-term rental property on Florida’s Emerald Coast? Here’s a simple way to figure out if your home/condo in Destin, 30A, or Panama City Beach, FL is likely to be profitable.
We’ll break it into three easy calculations.
Step 1: Estimate Annual Rental Income
You can use Rental Projections or Rental History
-OR- Multiply Average Nightly Rate × Number of Nights Booked Per Year
Example:
$300 per night
220 nights per year
$300 × 220 = $66,000 per year
Step 2: Subtract Annual Expenses
NOI (Net Operating Income) = Annual Income - Annual Expenses
Include:
Property taxes
Insurance
HOA fees
Property management
Utilities
Repairs
Cleaning
NOTE: Mortgage payments are not factored into Cap Rates
If expenses total $35,000:
$66,000 – $35,000 = $31,000 Net Operating Income (NOI)
Step 3: Calculate Cap Rate
Cap Rate = NOI ÷ Purchase Price
If the home costs $600,000:
31,000 ÷ 600,000 = 5.2% Cap Rate
This helps you compare properties. Note: Cap Rates do NOT factor in mortgage payments.
Step 4: Calculate Cash-on-Cash Return (If You Use a Loan)
Cash-on-cash return is especially important if you’re using financing. It measures how much return you earn on the actual cash you invested—not the total property price.
Cash on Cash Return = NOI - Mortgage Payments ÷ total cash invested
If you invest:
$120,000 down payment
$20,000 closing/furnishing
Total cash invested: $140,000
If mortgage payments reduce your yearly profit to $10,000:
Cash-on-Cash Return = 10,000 ÷ 140,000 = 7.1%
This tells you how hard your actual cash is working.
What’s “Good”?
It depends on your goals, but generally:
5% cap rate is considered solid
8% CoC return is considered solid
Positive cash flow is important
Final Advice for Beginners
Be conservative with income estimates
Overestimate expenses rather than underestimate
Make sure the property produces positive cash flow
Compare multiple properties before deciding
If the numbers work on paper, you’re much more likely to succeed.
Investment Metrics: Some Terms and Abbreviations
ROI - Return on Investment
CoC - Cash on Cash Return
NOI - Net Operating Income
Cap Rate - Capitalization Rate


